specialHQ-Web.jpg
Special-Group_UberEats.jpg
Home_NoLogo_RW.jpg
Special-Group_Aussie.jpg
Special-Group_Haier.jpg
Special-Group_UberRider.jpg
Special-Group_Amaysim.jpg
Special-Group_Red-Bull3.jpg
Special Group_Petbarn.jpg
Special Group_Paspaley.jpg
Special Group_Harris Farm.jpg
Special-Group_Adopt Change.jpg
Special Group_Qantas.jpg
Special-Group_Sandhurst.jpg
specialHQ-Web.jpg

Intro


Hello. Welcome to Special Group.

 

SCROLL DOWN

Intro


Hello. Welcome to Special Group.

 

 

We're an independent creative company that marries the philosophies of communication and design. 

A more human way of working, thinking and making. 

No closed walls, jazz hands or oversized egos. 

We work openly and collaboratively, building brands from the inside out. 

We design experiences that move people and matter to people. 

We get up close and we make it personal.

 
Special-Group_UberEats.jpg

Uber Eats


Uber Eats

An integrated campaign to launch Uber Eats and introduce Australians to a world of options at dinner time.

Explore

Uber Eats


Uber Eats

An integrated campaign to launch Uber Eats and introduce Australians to a world of options at dinner time.

Explore

Home_NoLogo_RW.jpg

RM Williams


R.M.Williams

Refreshing an Australian icon with a new brand platform and design system.

Explore

RM Williams


R.M.Williams

Refreshing an Australian icon with a new brand platform and design system.

Explore

Special-Group_Aussie.jpg

Aussie


Aussie

Brand/communications and advertising strategy to reinvigorate a classic Aussie brand.

Explore

Aussie


Aussie

Brand/communications and advertising strategy to reinvigorate a classic Aussie brand.

Explore

Special-Group_Haier.jpg

Haier


Haier

Launching the world’s first dual drum washing machine with a humorous, integrated campaign.

Explore

Haier


Haier

Launching the world’s first dual drum washing machine with a humorous, integrated campaign.

Explore

Special-Group_UberRider.jpg

Uber


Uber

An integrated campaign to give all Kiwis & Aussies a personal authority on Uber – their mate Sam

Explore

Uber


Uber

An integrated campaign to give all Kiwis & Aussies a personal authority on Uber – their mate Sam

Explore

Special-Group_Amaysim.jpg

amaysim


amaysim

Brand platform and integrated campaign to raise awareness and shake apathy.

Explore

amaysim


amaysim

Brand platform and integrated campaign to raise awareness and shake apathy.

Explore

Special-Group_Red-Bull3.jpg

Red Bull Weekender


Red Bull Music Academy Weekender

Established a brand identity and event assets to announce the return of Sydney’s Red Bull Music Academy Weekender for the 2nd year running.

Explore

Red Bull Weekender


Red Bull Music Academy Weekender

Established a brand identity and event assets to announce the return of Sydney’s Red Bull Music Academy Weekender for the 2nd year running.

Explore

Special Group_Petbarn.jpg

Petbarn


Petbarn

Organisational strategy, integrated communication and design.

Explore

Petbarn


Petbarn

Organisational strategy, integrated communication and design.

Explore

Special Group_Paspaley.jpg

Paspaley


Paspaley Pearls

Introducing a bigger and younger audience to the most beautiful pearls in the world.

Explore

Paspaley


Paspaley Pearls

Introducing a bigger and younger audience to the most beautiful pearls in the world.

Explore

Special Group_Harris Farm.jpg

Harris Farm


Harris Farm

Brand purpose, brand design and integrated communications.

Explore

Harris Farm


Harris Farm

Brand purpose, brand design and integrated communications.

Explore

Special-Group_Adopt Change.jpg

Adopt Change


Adopt Change

A story for each of the 15,000 Australian children still waiting to be adopted.

Explore

Adopt Change


Adopt Change

A story for each of the 15,000 Australian children still waiting to be adopted.

Explore

Special Group_Qantas.jpg

Qantas


Qantas

Whole of brand strategy, internal communications and integrated consumer campaigns.

Explore

Qantas


Qantas

Whole of brand strategy, internal communications and integrated consumer campaigns.

Explore

Special-Group_Sandhurst.jpg

Sandhurst


Sandhurst

Brand strategy, design and integrated communications for a third generation family business.

Explore

Sandhurst


Sandhurst

Brand strategy, design and integrated communications for a third generation family business.

Explore