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Intro


Hello. Welcome to Special Group.

 

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Intro


Hello. Welcome to Special Group.

 

 

We're an independent creative company that marries the philosophies of communication and design. 

A more human way of working, thinking and making. 

No closed walls, jazz hands or oversized egos. 

We work openly and collaboratively, building brands from the inside out. 

We design experiences that move people and matter to people. 

We get up close and we make it personal.

 
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RM Williams


R.M.Williams

Refreshing an Australian icon with a new brand platform and design system.

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RM Williams


R.M.Williams

Refreshing an Australian icon with a new brand platform and design system.

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King Living


King Living

Working with iconic Australian furniture designer, King Living, to introduce a new brand platform and design system, celebrating their unique vision, aesthetic and product.

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King Living


King Living

Working with iconic Australian furniture designer, King Living, to introduce a new brand platform and design system, celebrating their unique vision, aesthetic and product.

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amaysim


amaysim

Brand platform and integrated campaign to raise awareness and shake apathy.

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amaysim


amaysim

Brand platform and integrated campaign to raise awareness and shake apathy.

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Petbarn


Petbarn

Organisational strategy, integrated communication and design.

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Petbarn


Petbarn

Organisational strategy, integrated communication and design.

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Paspaley


Paspaley Pearls

Introducing a bigger and younger audience to the most beautiful pearls in the world.

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Paspaley


Paspaley Pearls

Introducing a bigger and younger audience to the most beautiful pearls in the world.

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Harris Farm


Harris Farm

Brand purpose, brand design and integrated communications.

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Harris Farm


Harris Farm

Brand purpose, brand design and integrated communications.

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Adopt Change


Adopt Change

A story for each of the 15,000 Australian children still waiting to be adopted.

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Adopt Change


Adopt Change

A story for each of the 15,000 Australian children still waiting to be adopted.

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Qantas


Qantas

Whole of brand strategy, internal communications and integrated consumer campaigns.

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Qantas


Qantas

Whole of brand strategy, internal communications and integrated consumer campaigns.

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Sandhurst


Sandhurst

Brand strategy, design and integrated communications for a third generation family business.

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Sandhurst


Sandhurst

Brand strategy, design and integrated communications for a third generation family business.

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Red Bull


Red Bull

Design, communications and brand activations to help one of the world’s most iconic brands re-engage with everyday drinkers.

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Red Bull


Red Bull

Design, communications and brand activations to help one of the world’s most iconic brands re-engage with everyday drinkers.

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