Harris Farm Markets

Our idea was to position HFM as more of a market than a supermarket - where the brand stood for not just good food, but the cumulative goodness it represents for farmers, the environment, local communities and customer’s hip-pockets.

For The Greater Goodness is a long-term platform which unifies all facets of their business under one simple purpose and is brought to life with a unique visual style that pays homage to their market heritage.

 
 
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