Hello. Welcome to Special Group.
‘Proud to be awarded AdNewsIndependent Agency of the Year 2018’10 April 2019
We shared a bold ambition for Uber Eats to own one of the biggest sporting moments in Australia - The Australian Open.
Tourism New Zealand
We created a gesture from an entire country to the world to showcase the beauty of their people and landscape.
Uber See You Soon
We helped Uber remind Australians that reliability is more important than just price.
Refreshing an Australian icon with a new brand platform and design system.
Brand/communications and advertising strategy to reinvigorate a classic Aussie brand.
Red Bull Uphill Marathon
We launched Red Bull’s online running platform by creating the first marathon event made entirely out of data.
Launching the world’s first dual drum washing machine with a humorous, integrated campaign.
An integrated campaign to give all Kiwis & Aussies a personal authority on Uber – their mate Sam
Brand platform and integrated campaign to raise awareness and shake apathy.
Red Bull Music Academy Weekender
Established a brand identity and event assets to announce the return of Sydney’s Red Bull Music Academy Weekender for the 2nd year running.
Organisational strategy, integrated communication and design.
Uber x Red Cross
We encouraged Sydney-siders to get on board a worthwhile charity drive.
Introducing a bigger and younger audience to the most beautiful pearls in the world.
Brand purpose, brand design and integrated communications.
Whole of brand strategy, internal communications and integrated consumer campaigns.
Brand strategy, design and integrated communications for a third generation family business.