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Intro


Hello. Welcome to Special Group.


‘Proud to be awarded AdNews
Independent Agency of the Year 2018’
10 April 2019

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Intro


Hello. Welcome to Special Group.


‘Proud to be awarded AdNews
Independent Agency of the Year 2018’
10 April 2019

 

We're an independent creative company that marries the philosophies of communication and design. 

A more human way of working, thinking and making. 

No closed walls, jazz hands or oversized egos. 

We work openly and collaboratively, building brands from the inside out. 

We design experiences that move people and matter to people. 

We get up close and we make it personal.

 
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Uber Eats


Uber Eats

We shared a bold ambition for Uber Eats to own one of the biggest sporting moments in Australia - The Australian Open.

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Uber Eats


Uber Eats

We shared a bold ambition for Uber Eats to own one of the biggest sporting moments in Australia - The Australian Open.

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Tourism New Zealand


Tourism New Zealand

We created a gesture from an entire country to the world to showcase the beauty of their people and landscape.

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Tourism New Zealand


Tourism New Zealand

We created a gesture from an entire country to the world to showcase the beauty of their people and landscape.

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Uber SYS


Uber See You Soon

We helped Uber remind Australians that reliability is more important than just price.

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Uber SYS


Uber See You Soon

We helped Uber remind Australians that reliability is more important than just price.

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RM Williams


R.M.Williams

Refreshing an Australian icon with a new brand platform and design system.

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RM Williams


R.M.Williams

Refreshing an Australian icon with a new brand platform and design system.

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Aussie


Aussie

Brand/communications and advertising strategy to reinvigorate a classic Aussie brand.

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Aussie


Aussie

Brand/communications and advertising strategy to reinvigorate a classic Aussie brand.

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RB Uphill Marathon


Red Bull Uphill Marathon

We launched Red Bull’s online running platform by creating the first marathon event made entirely out of data.

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RB Uphill Marathon


Red Bull Uphill Marathon

We launched Red Bull’s online running platform by creating the first marathon event made entirely out of data.

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Haier


Haier

Launching the world’s first dual drum washing machine with a humorous, integrated campaign.

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Haier


Haier

Launching the world’s first dual drum washing machine with a humorous, integrated campaign.

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Uber Sambassador


Uber Sambassadors

An integrated campaign to give all Kiwis & Aussies a personal authority on Uber – their mate Sam

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Uber Sambassador


Uber Sambassadors

An integrated campaign to give all Kiwis & Aussies a personal authority on Uber – their mate Sam

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amaysim


amaysim

Brand platform and integrated campaign to raise awareness and shake apathy.

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amaysim


amaysim

Brand platform and integrated campaign to raise awareness and shake apathy.

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Red Bull Weekender


Red Bull Music Academy Weekender

Established a brand identity and event assets to announce the return of Sydney’s Red Bull Music Academy Weekender for the 2nd year running.

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Red Bull Weekender


Red Bull Music Academy Weekender

Established a brand identity and event assets to announce the return of Sydney’s Red Bull Music Academy Weekender for the 2nd year running.

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Petbarn


Petbarn

Organisational strategy, integrated communication and design.

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Petbarn


Petbarn

Organisational strategy, integrated communication and design.

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Farewell Fashion Show


Uber x Red Cross

We encouraged Sydney-siders to get on board a worthwhile charity drive.

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Farewell Fashion Show


Uber x Red Cross

We encouraged Sydney-siders to get on board a worthwhile charity drive.

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Paspaley


Paspaley Pearls

Introducing a bigger and younger audience to the most beautiful pearls in the world.

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Paspaley


Paspaley Pearls

Introducing a bigger and younger audience to the most beautiful pearls in the world.

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Harris Farm


Harris Farm

Brand purpose, brand design and integrated communications.

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Harris Farm


Harris Farm

Brand purpose, brand design and integrated communications.

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Qantas


Qantas

Whole of brand strategy, internal communications and integrated consumer campaigns.

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Qantas


Qantas

Whole of brand strategy, internal communications and integrated consumer campaigns.

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Sandhurst


Sandhurst

Brand strategy, design and integrated communications for a third generation family business.

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Sandhurst


Sandhurst

Brand strategy, design and integrated communications for a third generation family business.

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