We developed a strategy to shift amaysim away from competing on price alone and focus on their superior user experiences – creating the long term platform amazingly simple.

With only 11% awareness and massively outspent by the competition, we needed more than traditional advertising to make an impact. So we convinced David Hasselhoff to go hassle free and change his name to David Hoff, making global news and helping millions of Aussies discover amaysim’s hassle-free plans for the first time.