Cade is a seasoned and progressive leader of large, complex and integrated clients. He has recently returned from an 8-year stint in London where as a Partner at leadingUK  agency VCCPhe ran the UK’s largest integrated account; telco O2.

As part of the end-to-end responsibilities Cade led O2’s sponsorship and events activation strategy which saw his team create award winning on and off-line work to launch The O2 (the world’s most popular music venue), England and Ireland Rugby Union sponsorships, Arsenal Football Club sponsorship and a sponsorship of the UK’s O2 Academy live music venues.

During his tenure 02 was the most awarded brand in IPA Effectiveness history, won European Sponsorship of the Year and Campaigns UK ‘Campaign of the Year’; all helping VCCP to win Campaign 2013 UK ‘Agency of the Year’.


He’s loved and respected by clients, creatives and Baristas equally.