Super proud to have been awarded a D&AD Graphite Pencil for the Uber Eats AO Campaign.

Special Group is proud to win Uber’s first D&AD pencil ever with the Australian Open Ambush campaign. An amazing collaboration with Uber, the Glue Society, Revolver, MediaCom, Tennis Australia and Channel Nine resulted in a brand integration like never before. 13 million people watched the Australian Open Tennis coverage constantly caught off guard by films that appeared to be the tennis only to have the players, umpires, even camera people turn to camera and make an Uber Eats food order. Game. Set. Match. Uber Eats.

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