Special Factory Party

This year we did Christmas in January and showed off our studio with a Warhol themed factory party. It was the best dressed bunch of clients and agency partners we’ve ever seen. 

Red Bull Music Academy

Four new mixes to match your moods have gone live today on Red Bull Music Academy – which forms part of the at home campaign we’ve been working on. Have a listen here: www.rbmaradio.com/home

Gary Heery book launch and exhibition

We were very honoured to open our Special Group Studio space downstairs this week to host Gary Heery’s exhibition Bird. Gary is one of Australia’s most celebrated portrait photographers. In this show, he managed to capture each bird’s own distinct personality. The show is on from the 4th – 18th of December weekdays (10am-6pm) and weekends (10.30am to 4pm) so, pop in and check it out. 


Red Bull Canvas Cooler

To help launch the new Red Bull Summer Edition product we gave wings to artists and ideas with an art project called Red Bull Curates: Canvas Cooler. Ten of Sydney’s most exciting artists decorated the front bars of Bondi's premium watering holes, transforming them into works of art. Using Red Bull coolers as new mediums and turning the cool stainless steel finishes into each venue’s centerpiece, the artists also painted larger scale murals at each venue, launching the works before the media and the public. The coolers are on show right now across various venues in Bondi Beach.

Red Bull Billy Cart

This weekend, Red Bull Billy Cart got underway. After months working with Red Bull on the event, it was great to see everything from giant underpants and a flying thong to a miniature replica of the Delorean from back to the future hurtling down the hill at Centennial Park. The carts were exceptional. Another great event put on by the Red Bull team and a great day had by all. Enjoy a little wrap up video of the day below.


D&AD New Blood Workshop

Matty and Dave, our Creative Partners, were off to judge the D&AD newbloods workshop. Working with their old colleagues at The Glue Society and Nils Leonard the D&AD President from the UK the ‘newbloods’ had to crack an integrated idea in a day and, not only that, had to make every execution. Hats off to them as the work was outstanding across the board. Here’s a little wrap up video of the day; D&AD Youtube Video

Melbourne Cup Luncheon

This was the first test-run of our new space and thanks to the team here we had a great day (ahem and night). Below are a few of the before shots, where everyone was dressed up and the catering was classy. A few hours after this is another story for another news section…

Harris Farm Launch New Drummoyne Store

We’ve been working with Harris Farm bringing their incredibly beautiful brand to life, refining their look and feel and taking them into some spaces they haven’t previously been. The beginnings of which are starting to appear in their brand new Drummoyne store. The store itself is quite an experience so if you’re in the neighbourhood make sure you check it out. Speaking of neighbourhood, to welcome the store we organised for the local school children to paint a mural at the checkouts – and they have done a fantastic job.

Paspaley Film Launch 29th September

It’s not every day you get to go to a film launch from Australia’s lone luxury brand. And it’s definitely not everyday that film is something your agency has made. The new collection and campaign for Paspaley pearls was launched with a short film shot by Ari Weiss in the Kimberleys. It’s beautiful and we’ll have it up soon for you to view.

Hello Harris Farm Markets

And today this announcement. Such decent people with such a good and honest brand. We are stoked.

Harris Farm Markets appoints Special Group.

Harris Farm Markets has appointed Special Group as their new brand agency.  The appointment follows a recent re-structuring within the marketing team and an intensive pitch process to find an agency partner to help with the evolving needs of the growing business.

Martin Walters, Director of Marketing and Customer Experience for Harris Farm Markets said:  “Special Group entered the pitch as the wild card – being a new entity - but they blew us away with their approach to the pitch, the depth of their senior expertise and their insightful understanding of our business in a such a short time frame. We are really excited about working with them and what this new partnership will do for our business”

“It’s a business we believe in, driven by people we share values with and a brand so rich in compelling stories just waiting to be told” said Founding Partner, Lindsey Evans. “We can’t wait to get started”.

Meet Dan

We are very happy to announce our latest creative hire, Dan Jones. An extremely talented designer and art director, Dan joins us after a number of years at Clemenger BBDO Melbourne and then M&C Saatchi. = In his time dominating creatively, he has worked on a diverse stable of clients including; Carlton Draught, Nestle, Telstra, NAB, Melbourne Tourism, Tetley, Dulux, Sensis, Bonds, Purina, My Dog, Fanta, Coca-Cola and more. And is just as comfortable concepting as he is creating.

Red Bull at it's best

We were lucky enough to see Red Bull at its best down in Melbourne for the 2015 Formula 1 Grand Prix. Thank you Red Bull for what was truly a once in a lifetime experience. Any closer to the cars and we would have been run over.

Meet Charlie & Jack

We’re proud to announce our first creative hires  - the seriously talented Charlie and Jack. Before joining Special Group, they worked at M&C Saatchi Sydney and M&C Saatchi Melbourne, creating campaigns for Google, CommBank and helping to win the Cricket Australia account. Prior to this Jack worked at Havas, producing a number of campaigns including ‘Durex - Fundawear’ which was awarded at Cannes, D&AD and showcased at SXSW.  Charlie joined the ad industry after five years as a developer/interface designer at several web startups. In 2014 they were named Cannes Young Lions finalists in both the digital and film categories.

Hello Sandhurst

We are delighted to be working with Sandhurst Fine Foods on a number of brand, design and digital projects. We love their old fashioned family values almost as much as their authentic, great quality products.

Hello R.M.Williams

We are proud to announce we are now working with one of Australia’s most iconic brands and proud exports, R.M. Williams. A business founded and made famous by the boot, the brand has earned respect for its authenticity, durability and Australian heritage.  It’s a real privilege to work with this great team as they embark on plans to secure a future for R.M. that is as great as its past.

Hello Qantas

It doesn’t get better than being able to work with Australia’s most iconic, talked about and arguably most important brand - our national carrier.  Feeling super privileged and super spoilt.

Hola Guzman Y Gomez


The highly awarded entrepreneur and founder of the fastest growing fast-casual restaurant business, Steven Marks has followed Matty and Dave to Special Group.

We are working with the GYG team across brand strategy, promotional activation, retail marketing and their social activity to help them realise some exciting growth goals as they take Mexican food and Latin culture to the world.

There’s a lot to love about Guzman and Gomez and we love it all.

Meet Tori


We are extremely excited to have superstar Tori Magill join us. Tori has recently returned to Australia after four years of fabulous work in New York at Droga 5, Anomaly and Mother. She has built an enviable reputation for “walking through walls to make the impossible possible” and has earned great respect from clients and creatives alike. Tori has worked on some highly awarded campaigns for both creativity and effectiveness across many categories including Newcastle Brown Ale, Puma, David Jones, Virgin Mobile. Stella Artois, Diet Coke and Lion Nathan and Zimmermann.