We brought together a collaboration between 2012 Miles Franklin Literary Award winning writer Anna Funder, acclaimed Australian actress Teresa Palmer and top fashion photographer Derek Henderson.

The result was an original work of fiction - a short story of love, self discovery and all that is precious, brought to life by stunning images of the main character wearing Paspaley Pearls. The story Everything Precious was released in seven daily instalments to the inboxes of subscribers, and as a printed book.

Combining emotive literature with powerful visual imagery was an effective way to engage to a younger audience who pay little attention to traditional fashion advertising.