Thank You

The Qantas staff are the airline’s single most valuable asset, and after years of internal change through the business, we needed to remind them of it. To lift their spirits and to galvanise them around the great values and behaviours that define both them and the country they fly for. 

This internal campaign was a personal and genuine thank you to them from customers who had been on the receiving end. A heart-warming reminder of the difference they make.