Farewell Fashion Show
People think clothes they donate to charity go directly to homeless people so often no consideration is given to quality. We wanted to raise awareness that the quality of clothes donated means more money for those in need. To promote Uber’s Red Cross charity drive we inspired Australia with the Farewell Fashion Show, a live social media event. Hosted by the biggest names in the fashion industry, media personalities walked the catwalk in outfits they donated. Our message was heard around the country, with $800,000 worth of clothes being donated.
Farewell Fashion Show Case Study