There is nothing more Australian than a big iconic monument in a small country town. The Big Prawn, the Big Banana, the Big Merino, the Big Pineapple.. and the big list goes on and on. But sad to say, not every town has been blessed with a piece of this giant Australiana. And so it begs the question, why should any town in this great country of ours miss out? As part of  the Coopers Lager launch and the new Brand platform “Local Everywhere”, we solved this injustice, by geo-locating and digitally planting virtual Giant Coopers Lager monuments all over the country, so towns everywhere could lay claim to having their own giant… thing.