RED BULL

Creating the world’s first uphill marathon

RED BULL

Creating the world’s first uphill marathon

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We created a digital sporting event for Red Bull To launch the Red Bull Running Club we set an extreme challenge through the Strava running app. We invited participants to complete a 42.2km marathon that they could run anywhere, any time. Using the elevation gain data within the app, only uphill running counted towards the total with the steepest run winning. Thousands completed the challenge, many more talked about it.

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