Research has shown that the citrus notes of Pepsi actually makes it match much better with food and enhance its flavour. But due to partnership deals with most of the major food chains in Australia, their eternal competitor Coca-Cola is the only cola that gets served at places like McDonald’s, Hungry Jacks and Subway. So to encourage people to try their food with Pepsi and experience the true taste difference we created a campaign that actually utilised slices of the signage of all the restaurants to make our point. Because whether you’re a burger, a pizza or a sub - food tastes better with Pepsi.