There’s nothing better than when you can use the power of brevity to your advantage. And the perfect example of that was this short sharp campaign of escapes with Ronny Chieng using the new Uber Reserve function. The perfect combination of comedic situations and editing show what to do before a Kid’s party goes wrong. Or when a Mother and Son tech support situation is heading towards an explosion. Or even when that old friend you just know is going to ruin games night. These are the moments you know are going to go wrong and so a planned exit is exactly what you need.