Matty and Dave join as Creative Partners

Matty and Dave have worked together for the past 18 years. Their work has been awarded as both the most creative and effective in the industry, helping the brands they’ve worked with to achieve great success.

They believe that a brand is made up of every thing it does, everything it doesn’t do, everything it says and everything that people say about it. They basically believe that everything is advertising.

This philosophy sees them looking for ideas that can live anywhere in the world, working between the disciplines of design, communications, PR and media.

Career highlights include winning a coveted Black Pencil at D&AD, 2 x Titanium Lions at Cannes, The Direct Grand Prix at Cannes, a Digital Emmy, 2 x Grand Effectiveness Awards as well as a Webby for digital innovation.

Matty and Dave were recently ranked in the top ten creative directors in the world according to the Big Won Report and are both members of the International Academy of Digital Arts and Sciences.

Outside of advertising, Matty co-founded Refill Magazine, a design and art based publication that achieved international distribution and collaborated with artists as diverse as Futura2000, Nigo from A Bathing Ape, Mr Cartoon, Michael C Place, Tilt, Parra and many more. He is the shorter one of the pair.

Whilst Dave, outside of advertising, once lost a band competition to Wolfmother with his band Pivot, who got sued by an American band of the same name, lost the vowels to become PVT and then promptly (after Dave left) became reasonably famous. He also happens to be the taller (and yet still somehow fatter) of the pair.

Red Bull gives Special Group wiiings

Red Bull Australia has appointed Special Group to be their lead creative agency partner, to work across all aspects of their marketing. We are delighted to be working with Red Bull. They are an iconic and inspirational global brand. They like the kind of thing we do, we like the kind of thing they do. Exciting times ahead.

Paspaley appoint Special Group

Described as 'Australia’s only true luxury brand,’ Paspaley Pearls has appointed Special Group as its design and advertising agency after a competitive pitch.

Paspaley is an iconic Australian family-owned business which is world renowned for producing the most beautiful and valuable pearls in the world.

They have a global retail reach and are hugely ambitious about broadening their customer base. They are also an extremely smart, and nice bunch of people.

We’re feel incredibly honoured to be selected as their partner. Watch this space for some exciting new work soon.

Meet Cade - our Managing Partner


Cade is a seasoned and progressive leader of large, complex and integrated clients. He has recently returned from an 8-year stint in London where as a Partner at leadingUK  agency VCCPhe ran the UK’s largest integrated account; telco O2.

As part of the end-to-end responsibilities Cade led O2’s sponsorship and events activation strategy which saw his team create award winning on and off-line work to launch The O2 (the world’s most popular music venue), England and Ireland Rugby Union sponsorships, Arsenal Football Club sponsorship and a sponsorship of the UK’s O2 Academy live music venues.

During his tenure 02 was the most awarded brand in IPA Effectiveness history, won European Sponsorship of the Year and Campaigns UK ‘Campaign of the Year’; all helping VCCP to win Campaign 2013 UK ‘Agency of the Year’.


He’s loved and respected by clients, creatives and Baristas equally.

Meet Lindsey - our CEO


Lindsey has had leadership roles in London, New York and Sydney with a who’s who of premier international brands across business strategy, brand design, marketing and all aspects of communications. Lindsey has recently returned to Sydney to set up Special Group Australia after a stint in London running TBWA.

Prior to that she worked as GM Marketing with one of her long term clients, Pacific Brands. She is credited with reviving one of Australia’s most awarded and respected agencies, The Campaign Palace (WPP), when she joined as MD of the Sydney shop in 2005. The agency doubled the size of its team and tripled its profits within two years through a drive in creativity, the introduction of digital and channel planning, and new business.

She left The Campaign Palace in 2009 to become one of the founding partners of Happy Soldiers – which, in just two years, became Australia's most creatively awarded independent agency in recent history.

She sat on the board of The Communications Council, Australia's marketing communications body and is a regular judge of effectiveness awards. Lindsey used to have hobbies; she now has a seven year old, twin four year olds and two Labradors.

Special Group makes Tasman Crossing

We're very excited to announce the launch of Special Group Australia. CEO Lindsey Evans and Managing Partner Cayde Heyde lead the team. An announcement on a founding Creative Partner is coming right up.

Special's Potts Point office opens its doors with a mix of Australian and international clients, including luxury jewellery brand Paspaley, Ecostore, MARCS and All Good Organics.

Special will also be joining Red Bull Australia's agency roster and is working with Adoption Awareness, a not-for-profit organisation co-founded by Deborra-lee Furness.